Here’s something you don’t hear every day: One of the most recent collaborations in the insurance industry is between a health insurance company and…. an amusement park? Humana has just announced that they are an official sponsor of Dollywood, a family adventure park in Tennessee. Although it might seem like an odd combination, both parties feel it will be a great partnership. Lance Hoeltke, the Vice President of Strategic Alliances with Humana has said, “Being at a world class destination like Dollywood is part of Humana’s mission of meeting our customers where they live and play.”

At the Dollywood park, Humana was serve as the presenting sponsor of three of their award-winning festivals: Smoky Mountain Christmas, The Festival of Nations, and the National Gospel and Harvest Celebration. Humana will have Medicare Information Centers available during these festivals, where they will distribute Medicare information and souvenir bags to guests. Humana representatives will not sell or service Humana products at these events; they will simply provide information. In addition to the festivals, Humana will also sponsor three guest safety centers to be located inside the Dollywood park.

When we first heard of the partnership, we were a bit perplexed. We typically don’t associate the insurance industry with anything “fun” or “exciting.” Yet, after thinking about it for a bit, we truly believe this is a creative and innovative way for Humana to reach out to their current (and future) health insurance customers.

Dollywood is a 15-acre family adventure park located in Pigeon Forge, Tennessee. They are open nine months out of the year, and offer more than 40 rides and attractions. They typically welcome more than 25 million guests per year.

Humana is one of the nation’s leading health insurance benefits companies. They offer a wide array of insurance benefit products for individuals, families, and groups.

For more information on the partnership between Humana and Dollywood, pleas see Humana’s official Press Release.